I was always uncertain, however, as to what was going on in there in terms of commerce—I had never seen anything like it.
It is the kind of stuff I dream happily about; rolls of beautifully illustrated, never-ending landscapes. A space that is well-designed and a little bit mysterious with lots of secret rooms (I’m assuming). A business that makes money selling magical little worlds on spools of paper.
I was afraid of being disappointed if I conducted a closer investigation. But curiosity got the best of me. I got up the nerve to get closer and inspect these little delights.
So here’s the deal: it turns out that this is wallpaper. Was I disappointed? Um, no! What kind of crazy, magical idea is that for an enterprise? 400cm of miniature landscapes that can be adhered to the walls of your home in a never-ending line!
It turns out that their web site is just as delightful and that they have all kinds of other themes. And that storefront I found myself in front of is their Home Base but their products are sold all over the world.